OVERSAW A DUAL PURPOSE DORA THE EXPLORER CAMPAIGN- Focusing on both the revamped animated series on Paramount + and the brand new live-action movie Dora Sol Dorado.

• Executive Produced a TikTok partnership shoot day, featuring the live-action cast at their studio. 

• Oversaw BTS and cast content capture in the jungle of Columbia.

• Created an original Social series featuring Dora the Explorer, utilizing her mocap puppet.

SOCIAL STRATEGY

• Celebrate nostalgia

• Lean into fan affinity

• Jump on trends

Created a transition video celebrating Dora through the years.

Produced an original series in which Dora explains viral language.

Created social first versions of Dora providing NFL commentary. 

Leaned into the Of Course trend featuring a handoff between the original and new voice of Dora.

Introduced the new faces of Dora & Diego with a genuine moment of joy. 

Oversaw a robust content capture plan on location in Columbia with IRL moments.