Paramount + School Spirits Season 2 Launch Campaign

Creative Directed and oversaw all Social Production for School Spirits S2

Over 12 months, the School Spirits Tik Tok content yielded 47 million organic views on owned platforms.

Strategy:

• Lean into star power’s vast fanbase; including A-listers Peyton Manning and Milo Manheim

• Create insider content growing the “ghosties” fandom for the  YA audience 

• Focus on trends 

Execution:

Created bulk OTG content captured on set, in addition to repurposing Season 1 content in a clip-based strategy to build excitement.  Produced a high-end content capture day.

Produced a content series featuring the cast providing deep dive info.

Created a buzzy video around the actors return to set.

Invited others to join our Broadcast Channel for exclusive content. 

Leaned into social trends of the actors’ origin story, with Kristian sharing how it all began.

Oversaw this piece of content featuring the star of the series cleverly interviewing herself, since she plays 2 roles in this series.

Held a contest where the script would travel straight from the actors hands to yours. 

Featured the spirit animal behind School Spirits S2.

Participated in an influencer event, where talent posted to their own accounts about the upcoming SS premiere. Additionally, we captured content with them for their own accounts.

Created a full slate of content repurposing moments from the series. 

Captured the cast realizing they officially have arrived.