Nickelodeon x NFL Super Bowl LVIII - WIP

Social lead for a high-stakes Nickelodeon project; the Super Bowl, hosted by SpongeBob and Patrick. 

  • Owned all cross-functional communication for Nickelodeon’s social presence at the Super Bowl

  • Oversaw Radio Row and OTG production in the week leading up to, and game day

  • Ensured all creative assets were approved by NFL while adhering to Nickelodeon’s social strategy

Social Strategy

Tap into established Nickelodeon talent and influencers to bring new fans to the big game, and to immediately clip and deliver every iconic game moment to Nick social accounts. Social content garnered 240 Million views and 18 million engagements.

Nickelodeon social accounts strategically featured this creative, precisely as the game began. 

This behind the scenes video became a standout success, sparking excitement across social media. On TikTok, it racked up an impressive 9.2 million views, making it the top performing piece of Super Bowl LVIII content for Nickelodeon. 

Pairing Nickelodeon icon Kira Kosarin with the NFL players sparked a unique conversation around the game.

Nickelodeon star Young Dylan asked Kendrick Lamar for some life advice, and fans loved it. 

Clipped engaging moments from the big game for the social audience to re-live. 

Nickelodeon influencer engaged with Super Bowl players at press events. 

Fans pleaded for a SpongeBob Super Bowl game- so we celebrated their engagement with this creative.

Seamlessly integrated NFL players and Nick IP with a drawing challenge